How to Generate Leads for Construction Companies in 2024 – A Guide by Rob Reich from Maverix Design

After spending years navigating the ups and downs of marketing for contractors, I’ve seen what works—and what doesn’t. As the founder of Maverix Design, I’ve had the privilege of working closely with construction companies, builders, and contractors to help them build reliable lead generation systems that drive consistent business growth.

What you’ll find here isn’t just theory or recycled advice. This is our process, built from real-world experience helping contractors scale. Every strategy we recommend has been tested, tweaked, and fine-tuned through hands-on work with our clients across different regions. I’ll also give you insights from my own journey—along with some hard-earned lessons. Let’s dive in.

1. Word-of-Mouth: Still King, but Not Enough to Scale

Word-of-mouth (WOM) is pure gold—and if you’ve been in the game for a while, you probably already know this. Happy customers naturally share their positive experiences, sending their friends, family, or neighbors your way. That’s the kind of referral every business owner dreams about: high trust, minimal sales effort, and high conversion rates.

Why WOM Alone Isn’t Enough in 2024

As good as WOM is, it’s unpredictable and inconsistent. One month you might get a flood of referrals, and the next? Crickets. A lot of contractors reach out to me for help right at this point. They realize that while WOM is fantastic, it’s not scalable—and it certainly can’t support the kind of growth most businesses want.

If you want sustainable growth, you need a system that consistently attracts new clients. WOM is just one part of the bigger puzzle. That’s where building a foundational marketing system comes in.

2. Foundational Marketing System (FMS): The Engine That Runs 24/7

At Maverix Design, we’ve seen time and time again that a strong online presence is non-negotiable in today’s market. Think of your website and online profiles as the storefronts of your business. If customers can’t find you online—or if what they find doesn’t inspire confidence—you’re missing out on opportunities.

Here’s the core framework we use at Maverix Design to help our clients build that solid foundation.

Step 1: Build a High-Impact Website

Your website isn’t just a digital business card—it’s your most valuable sales tool. When potential clients land on your site, they should immediately understand what you offer, how you can help, and why they should trust you.

A high-impact website:

• Looks professional and is mobile-friendly (80% of users are browsing on their phones).
• Showcases your work through project photos, testimonials, and case studies.
• Loads fast—Google ranks slow websites lower, and impatient visitors will leave.

In 2024, Google’s Core Web Vitals make fast, responsive websites critical for SEO performance. If your website doesn’t load quickly or looks clunky on mobile, it’s costing you leads.

Step 2: Dominate Your Local Market with Google Maps

For local contractors, Google Maps is a game-changer. When someone searches for “remodeler near me” or “kitchen renovation in [City],” they’ll see your business listing—if you’ve optimized it properly.

Here’s what we’ve learned works:

1. Claim your Google Business Profile (GBP) and keep it updated.
2. Get reviews regularly. Aim for at least 30 high-quality reviews. Having 5-star reviews isn’t enough—you need quantity and quality.
3. Respond to every review. Google values engagement, and so do future clients.

Pro Tip: Encourage happy customers to leave detailed reviews. Google’s algorithm prioritizes listings with specific, relevant feedback (“Maverix Design did an amazing job with our patio remodel—on time and under budget!”).

Step 3: Optimize for SEO—The Slow-Burn Strategy That Pays Off

Search Engine Optimization (SEO) is like compound interest—it takes time to build, but once it does, it becomes a powerful source of organic leads. Our SEO approach focuses on quality over gimmicks. Forget the black-hat tricks that some agencies still try—Google has grown too smart for that.

What works today?

• Create relevant, local content (e.g., blog posts like “5 Questions to Ask Before Remodeling Your Kitchen in [City]”).
• Use keywords naturally—focus on writing for people, not robots.
• Track and measure performance using tools like Google Analytics and Search Console.

Remember: SEO isn’t just about being found. It’s about being the most relevant, trustworthy option for the people who find you.

3. Google Local Service Ads (LSAs): Pay Only for Real Leads

LSAs have changed the game for contractors. Unlike traditional Google Ads, LSAs charge you only for phone calls, not clicks. And with the “Google Guaranteed” badge, your business stands out as a trusted option.

How LSAs Work for Contractors

1. Get your business verified through Google’s background checks and licensing requirements.
2. Set your budget—we usually recommend starting at $1,500/month.
3. Track and record calls through the LSA dashboard to ensure lead quality.

At Maverix Design, we’ve seen LSAs work especially well for home services like plumbing, HVAC, and remodeling. While they aren’t available in every market or for every service, they’re expanding quickly—and the leads are often high intent since they come from people ready to hire.

4. Facebook Ads: Unlocking Niche Markets

I’ll be honest: Facebook Ads were frustrating for me at first. I wasted a lot of time and money figuring them out. But once I cracked the code, they became one of the most reliable lead sources we use.

What makes Facebook Ads powerful in 2024 is the algorithm’s ability to learn and adapt. When you launch a campaign, Facebook tests your ads with different people and refines the audience over time, targeting those most likely to convert.

The Key to Facebook Ads? A Great Offer.

Generic ads won’t cut it. If you’re just saying, “We do bathroom renovations,” you’ll burn your budget fast. Instead, craft offers that make people stop scrolling:

• “Free Consultation for Kitchen Remodels – Limited Slots Available!”
• “$1,000 Off Your First Home Addition Project – Call Today!”

Test several versions of the offer to see what sticks. The algorithm will optimize as it gathers more data.

5. Google Ads: Expensive but Still Effective When Used Strategically

Google Ads (formerly Adwords) works on a pay-per-click (PPC) model. While costs have risen over the years, Google Ads are still valuable for certain situations.

When should you use Google Ads?

• Targeted Campaigns: Promote specific services like “Luxury Deck Builder in [City].”
• Defensive Ads: Bid on your own brand name to prevent competitors from stealing your traffic.
• Seasonal Promotions: Run limited-time offers during peak seasons (e.g., spring remodeling).

Google Ads isn’t something you can “set and forget.” It requires constant monitoring and adjustments to avoid wasting money.

6. Lead Resellers: Use with Caution

I’ve had mixed experiences with lead reselling platforms like Angi and Thumbtack. Some of our clients find value in them, but the quality of leads varies wildly. These companies often resell the same leads to multiple contractors, leading to frustration and wasted time.

If You Choose to Buy Leads, Follow These Rules:

• Respond immediately. The faster you call a lead, the higher your chances of closing it.
• Track every lead meticulously—log every call, appointment, and result.
• Request refunds for bad leads. You can usually get credit for invalid or unresponsive leads.

In my experience, Google Maps and LSAs are more reliable than most lead resellers. However, if you find yourself in a pinch, platforms like Thumbtack can help fill short-term gaps.

The Maverix Design Approach: Consistency + Data-Driven Strategy

At Maverix Design, we believe in building systems that deliver results over the long haul. A sustainable lead generation strategy combines WOM, digital marketing, and paid ads—all working together.

The secret to success is tracking everything. You can’t improve what you don’t measure. Every lead, every click, and every conversion gives you valuable data that can guide your next move.

In Closing: Take the First Step Toward Growth

Lead generation isn’t about luck—it’s about building a repeatable system that attracts the right customers consistently. If you’re ready to grow your business, Maverix Design can help you every step of the way.

We offer free consultations to discuss your goals and develop a plan that fits your business. Click below to schedule a call with me personally, and let’s see if Maverix Design is the right partner for your growth journey.

Thank you for reading,
Rob Reich
Founder, Maverix Design

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