Lakeside Cockapoos is a family-owned business focused on breeding and selling high-quality cockapoo puppies. Established in May 2022, the company is unique in involving children in the puppy-raising process, creating well-tempered, socialized pets. With a vision for enhancing visibility and customer engagement, Lakeside Cockapoos sought a complete website redesign and branding overhaul.
Challenges
The existing website for Lakeside Cockapoos faced several issues:
Goals and Objectives:
Increase online visibility and reach a broader audience
Enhance user engagement and create an enjoyable browsing experience
Make it easy for prospective customers to learn about Lakeside Cockapoos’ unique, family-oriented breeding process
Reflect brand values of being cute, fun, and professional in both the design and functionality of the website
Add features that streamline communication and inquiries for puppy sales
Services Provided
Full Brand Development
Created a logo and brand guidelines to capture the essence of Lakeside Cockapoos’ family-oriented and professional values.
Website Redesign
Developed a clean, visually engaging website showcasing available puppies, puppy parents, and clear information on the breeding process.
User Engagement & Contact Forms
Integrated contact and application forms for a seamless inquiry and application process.
Image Galleries and Content Hubs
Designed sections to highlight photos, puppy profiles, and educational resources about the breed and the care process.
Approach & Implementation
Branding & Logo Creation
Crafted a friendly, professional logo representing Lakeside Cockapoos’ unique family-based approach.
Developed brand guidelines that aligned all visual elements and language with the brand’s warm and approachable tone.
Website Design Process
Onboarding & Mood Board: Collaborated closely with Lakeside Cockapoos to outline design preferences and set clear brand values.
Wireframes: Created intuitive layouts focused on user experience, making it easy to browse puppy listings and learn about the business.
Development: Designed and launched a fully responsive website with organized, easy-to-navigate sections for browsing available puppies, viewing parent profiles, and understanding the family-oriented puppy-raising approach.
Engagement Features:
Created dedicated profiles for each available puppy and parent, complete with high-quality photos and descriptions.
Developed application and contact forms to simplify inquiries and improve communication between Lakeside Cockapoos and potential buyers.
Conclusion
With a refreshed brand identity and a redesigned, user-friendly website, Lakeside Cockapoos is now well-positioned to engage with customers in a memorable, streamlined way.
The new website highlights the unique family approach behind their breeding process, making it easy for potential buyers to explore available puppies and reach out. Through this transformation, Lakeside Cockapoos now has an online presence that aligns with their values, ensuring a welcoming experience for all visitors.
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